At ASHG 2024 in Denver, PacBio unveiled the VEGA Benchtop System, their innovative genetic sequencing solution. The booth’s striking design embraced an outdoor adventure theme, featuring a vibrant pink platform, a faux mountain, and a wooden slat wall. Visitors were drawn to the VEGA system displayed prominently on a pedestal, supported by an engaging video wall showcasing product features alongside natural imagery. A lush plant wall with neon signage offered a photo backdrop, amplifying attendee interaction. This immersive space not only captivated the audience but also achieved a major milestone—securing a VEGA sale directly on the show floor.