At AWS re:Invent 2024, Palo Alto Networks captivated attendees with a futuristic 40’x40′ exhibit inspired by their forward-looking ad campaign. A striking chrome sphere and textured metal laminates created a spaceship-like atmosphere, drawing visitors into demo stations and dynamic presentations running continuously. Guests received cards post-demo to redeem at the engaging hat activation, while a massive overhead sign complemented the chrome centerpiece, delivering a cohesive and unforgettable “wow” factor on the show floor.