Giant Cube Steals the Show

A 24’ tall cube, with video projection on the outside and changing LED messaging on the inside, mesmerized attendees and acted as a beacon on the show floor. The outside surfaces displayed custom content that rotated to create the illusion of a giant Rubik’s Cube “solving” to form Dell logos, products, and marketing video. In addition to its functions during show hours, the cube and the booth were home to an evening hospitality event for 14,000 guests. Co-produced with our events partner, Plexus.