Racing to the Top with a Custom Video Game

Nearly 4,000 attendees lined up and waited for their turn to explore Hill’s Pet Nutrition’s new exhibit. A custom video game encouraged attendees to take the wheel and race each other through an animation of a cat’s digestive tract. Enthusiastic presenters wove the thrill of competition with education about how Hill’s c/d Multicare Stress helps cats with bladder issues. Hill’s also tied charity into its exhibit through an interactive photo mosaic. The company committed to donating to a pet shelter for every pet photo uploaded to a large photo mosaic in the exhibit. Attendees stepped up to the opportunity, using a QR code to trigger an upload of a photo of their favorite companion animal.