250 Linear Feet of LED Messaging Dominates the Show

The Toyota Industries Group (Toyota Material Handling, Vanderlande, Raymond, and Bastian Solutions), or TIG, exhibited together as a family of brands for the first time ever at ProMat. TIG unified the brand family by suspending a series of 9’-high LED panels along the front and rear edges of the exhibit, ensuring that the first thing that 45,000 attendees saw as they entered the show hall was 250 linear feet of unified TIG LED messaging. Toyota Material Handling also utilized our custom lead gen system to capture leads and improve post-show follow-up. Additionally, TMH drew attendees into the space with three interactive games tied to giveaways. A matching game, Spin-to-Win, and Plinko attracted attendees and broke the ice with fun, then allowed for an easy transition into a deeper conversation with a rep.