Unlocking Human Potential

Wiley used natural wood tones, an abundance of fresh greenery and a memorable “hero” wall to attract attendees into their 8m x 23m x 11m peninsula exhibit at the Frankfurt Bookfair. A stunning “living wall” of florals and bright green foliage was a standout feature of the space, which also contained 17 tables for meetings and an interactive area for their new product launch. Warm lighting used to highlight florals, three-dimensional messaging and oversized graphics contributed to the bright and welcoming atmosphere.