Congratulations to two 3D Exhibits clients, Hill's Pet Nutrition and Garden of Life, for awards recognizing their respective trade show exhibit design and experiential marketing.
Long-term client, Hill's Pet Nutrition, earned the Business Marketing Association's top B2 Award in the Integrated Trade Show Marketing Program category. The program, launched at NAVC 2015, evolved from concepts developed during a brainstorming session conducted by 3D Exhibits.
Collaborating together, the Hill's team, Hill's agency and 3D Exhibits developed an integrated program that increased attendee dwell times and facilitated deeper interactions with a key demographic—millennials.
The best way to engage millennials? Over a cup of fresh-brewed coffee.
Hill's designed a custom coffee order app that it installed on iPads throughout the exhibit. While attendees were waiting for their free cup of coffee, they engaged with branded content on iPads or giant touch screens, or spoke with a Hill's representative.
Another 3D Exhibits client, Garden of Life, earned both an EXHIBITOR magazine Gold Exhibit Design Award in the Experiential Exhibit category and a Gold ADDY Award from the American Advertising Federation.
The 20' x 40' Garden of Life booth was a larger-than-life scenic depiction of a garden that delighted visitors with thirteen-foot tall gardening tools embedded in a mound of dirt, over-sized flower pots for tables, and a fourteen-foot tall watering can that doubled as the conference room.
"Our 'I dig the garden' theme enabled our customers and prospects to experience our passion for organic farming for themselves," said Guy Burgstahler, VP of Marketing, Garden of Life. "It was memorable, engaging and the enthusiasm was contagious—everything we wanted."
If you'd like to discuss how 3D Exhibits can create an award winning trade show exhibit design or integrated marketing program for you, please shoot me an email at NGenarella (at) 3DExhibits (dot) com.
