Marketers attend trade shows to engage customers and prospects—yet many fall short on creating an exhibit that delivers a customer centric experience. Think you're doing a good job? Take our quiz to see if you're right:
1. Is it easy for visitors standing outside your exhibit to tell what your company has to offer?
__Always __Usually __Sometimes ___Never
2. Does your staff greet visitors almost immediately when they enter your exhibit?
__Always __Usually __Sometimes ___Never
3. Does your staff greet your visitors in a way that makes them feel welcome and appreciated?
__Always __Usually __Sometimes ___Never
4. Do you quickly qualify your visitors to determine what they are interested in and how you can best help them?
__Always __Usually __Sometimes ___Never
5. Do you customize the visitor experience and your conversations based on the visitors' interests?
__Always __Usually __Sometimes ___Never
6. Do you match visitors with team members who are knowledgeable about the products and services they are interested in?
__Always __Usually __Sometimes ___Never
7. Is it easy for visitors to find the areas that interest them within your exhibit—either because it's clearly marked or because one of your team members helps guide them?
__Always __Usually __Sometimes ___Never
8. Do you choose your content communication approach(es) based on your target audience profile? (This could mean creating a competitive quiz or group interaction if your target audience is composed of extroverts. Or a deep data dive if your audience wants to understand the small details.)
__Always __Usually __Sometimes ___Never
9. Do you have a way to pull up more information for visitors who want it? (This could be a touch screen drill-down system, case studies, videos, etc.)
__Always __Usually __Sometimes ___Never
10. Do you get back to visitors quickly after the show with the information and follow-up they have requested?
__Always __Usually __Sometimes ___Never
Scoring: Earn 3 points for every answer of always, 2 points for every answer of usually, one point for every answer of sometimes and no points for every answer of never.
25-30 Points. Congratulations and great job! You really do have a customer-centric exhibit.
18-24 Points. Good job but there is still room for improvement.
10-17 Points. You definitely have some work to do.
0-9 Points. You my friend, have your work cut out for you.
Let us know how you do!
