At VMX 2024 in Orlando, Hill’s Pet Nutrition showcased a stunning exhibit centered around the “Science of Taste” to captivate attendees. The 30’x50′ exhibit featured an immersive 360-degree LED theater and interactive product stations. The space highlighted Hill’s advancements in pet nutrition through lifelike pet models, a unique Push Pop taste-pairing experience, and digital tool demos for veterinarians and vet techs. Designed to engage and educate, the exhibit emphasized Hill’s commitment to pet health while offering hands-on experiences to foster deeper connections with its audience.