Attracting over 13,000 attendees, Dell Technologies World 2024 focused on accelerating AI adoption, bringing Dell’s innovative solutions to life in a powerful 45,000-square-foot experience. Designed to demonstrate how Dell Technologies meets client challenges at every critical “intersection,” the exhibit featured an immersive theater, distinct demos, and educational displays for each major business unit, with a striking focus on AI.

The space’s design strategically pulled visitors into the AI zone with two massive 13’x26′ ClearLED walls showcasing real-time, generative imagery that responded to attendee movements through spatial tracking. As visitors interacted with the displays, they engaged with Dell’s latest advancements in a memorable, hands-on way, highlighting Dell’s pivotal role in advancing AI-powered solutions across industries.