Develon’s 11,120 sq. ft. outdoor exhibit redefined brand launches at the industry’s largest trade show. The space was positioned near the main entrance, featuring a striking triple-deck structure with omnidirectional LED video walls showcasing the new brand identity. A live demonstration pit highlighted autonomous equipment technology, supported by dynamic presentations and engaging content. Visitors explored interactive innovation stations featuring low-carbon solutions, autonomous tech, and Transparent Bucket technology while product developers operated discreetly from a concealed control center. The design’s open-air, modern aesthetic integrated real-world equipment demos, meeting spaces, and interactive displays embodying the brand’s promise to be “Powered by Innovation.”