At ADA, Dexcom’s 60’x60′ exhibit showcased its leadership in continuous glucose monitoring while emphasizing critical partnerships in the pharmaceutical sector. Drawing inspiration from the G7 App’s trend graph, the exhibit featured a striking undulating overhead structure symbolizing connectivity and uniting the space. Visitors engaged in interactive activities, including trivia and true/false games, with fresh daily activations. The space also included a matcha tea bar, cappuccinos, and healthy snacks for a welcoming, social atmosphere. Key highlights included an international section, clear LED displays, touch-enabled partner showcases, and a “hot room” for hands-on physician training.