For the International Builder’s Show, Huber Engineered Woods collaborated with 3D Exhibits to create an innovative, multi-functional exhibit. This project began with an ideation calibration workshop to envision a dynamic experience that would spotlight Huber’s full product line while accommodating the simultaneous launch of a new product. The resulting space combined multi-use demo areas with a central product gallery, effectively showcasing Huber’s three distinct product brands under a unified Huber identity.