At CPhI Milan 2024, Prasco made a bold statement with a 71.5m² exhibit designed to elevate their brand presence and foster meaningful client interactions. As the #1 generic pharmaceutical company in the U.S., their goal was to attract international partners and showcase their leadership in healthcare. The exhibit combined impactful design with a high-end aesthetic, using corporate red to reinforce their brand identity. Thoughtfully designed meeting spaces catered to both casual and private conversations, while striking visuals conveyed their commitment to excellence.