3D Exhibits created an immersive dual-brand experience to launch new products at a leading dental expo. A striking 6-foot “Spark of Excellence” sign invited attendees into Straumann’s side, where dynamic product demos, a ClearLED wall, and hands-on displays showcased the latest in dental technology. The Neodent area provided casual seating, product insights, and a preview of the upcoming symposium. With color-changing LED tubes, custom displays, and engaging brand moments like green tea frappes, the exhibit delivered a seamless, memorable experience that spotlighted both brands.