Tattooed Chef at Expo West 2022
Brand Immersion Becomes the Talk of the Show
3D Exhibits designed a bold 1,200-square-feet brand experience for Tattooed Chef at Expo West, transporting attendees to a gritty, LA loft vibe. The heart of the space was a sleek marble-topped kitchen island where visitors gathered “family-style” to dive into the brand. Bold product displays ran along long shelves, making the product line impossible to ignore. The “Give a Crop About” Post-it wall sparked participation with an interactive sticker activation. Upstairs, guests could sample Tattooed Chef’s latest creations and vibe out in a private meeting space. Highlights included a “Street Team” handing out protein bars, fake tattoos, and swag, plus the founder’s personal “Taste the Jams” playlist blasting overhead. The booth turned heads, drew crowds, and delivered four media placements, 401K+ impressions, and a ton of buzz, making it one of the most talked-about activations at the show.
- Creative
- Fabrication
- Marketing & Measurement
- Project Management
- Strategy