At RSA 2024, Varonis and 3D Exhibits developed a high-impact 30’x40′ exhibit showcasing Varonis’ data security expertise. Custom demo stations allowed attendees to explore Varonis’ solutions for identifying and preventing cybersecurity threats. Overhead LED displays and illuminated signage drew attention, while strategic marketing activations—including a custom hat bar, metal tokens, and freeze-dried candy—encouraged engagement and brand recall. An open theater and focused demo zones emphasized Varonis’ mission to secure data, leaving a memorable impression on attendees and industry leaders.